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Terry gives you his answers to the alternative questions about Birthday Mailings...
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Frequently asked questions
Here we have listed answers to the most common questions we have received. If you have a question which is not answered please contact us.

Or here Terry, our Virtual Sales Manager gives you his answers
to some alternative questions about Birthday Mailings..
Why should I contact individuals before their birthday?
A birthday is always a great excuse for customers to spend money, come out and celebrate. A birthday creates a feel good factor and is an ideal time to promote your offer.
Could I just try a small sample?
The problem with a small sample is just that; it is small. Mailing 100-200 clients may get you some
results but our experience says that you really need to commit to a campaign that runs over twelve months to really
benefit from a direct mail campaign. This will give you time to develop and refine your mailings and allow you a
large enough sample to objectively review the progress.
We are quite happy to send you a small sample of data so you can see the fields and quality of the data, alternatively
you could order a test amount of 1,000 or 5,000 prospects.
Click here to view a sample
or
Click here to get a quote.
What is Birthday Mailings?
Birthday Mailings is a unique direct marketing solution that provides you with a monthly list of
individuals by the month of their birthday.
Birthday Mailings provides a constant and easily manageable source of new leads that simply have to be followed up
by letter. Birthday Mailings is a subscription-based service available over a range of time periods.
What sort of businesses can benefit from Birthday Mailings?
An extremely wide range of businesses from many different sectors find Birthday Mailings a proven source of new business. Subscribers range from venues such as bars, night clubs and restaurants looking to target their immediate local area, through to larger organisations seeking to promote luxury goods as presents or lifestage products such as pensions, or help with university fees and so on.
Are any of my competitors already subscribing?
In our experience it is rare you will find another business already subscribing that will be promoting exactly the same offer, product, service or package, to the same geographic area as you. However to ensure the leads are not saturated with offers, and so provide you with the best quality prospects, we limit the number of subscribers working in the same line of business for each geographic target area.
If your area is unavailable you will be offered an alternative, or you can be added to the waiting list for your preferred area.
How do you obtain the Birthday Mailings information?
Birthday Mailings has been built combining the commercially available Electoral Roll, name and address level data from lifestyle survey information, directors at home, shareholder data and significant data contributions from partner organisations.
What information is included in the data?
For each prospect, Birthday Mailings data includes Name (Title, Initial, Surname), Address (Address Lines 1-5), and Postcode. For an additional fee we can output the exact date of birth of each individual.
How will I receive my Birthday Mailings list?
Birthday Mailings data is supplied electronically to you as an email attachment that can be easily opened in most office packages, including Microsoft Word or Excel. This means you can either integrate the addresses straight into your existing database or run a mail merge directly from the data. We can also supply data in the form of mailing labels, printed lists or on a disk.
When will I receive my list?
You will then receive monthly updates in your chosen area by the 7th working day of each month, providing you with individuals due for a birthday the following month. E.g Individuals due a birthday in March are supplied in February.
When you subscribe you'll normally receive the next scheduled monthly data. However if you wish to start marketing straight away, we can provide the current month's data immediately upon request.
How many prospects will I receive?
The quantity of addresses you receive depends on the size of the geographic area you wish to subscribe to and the birthday age you wish to target. Click here for a free quote or call our experienced team on 01304 382211 to discuss your exact requirements.
What should I do with my Birthday Mailings list?
We recommend you mail them with a special invite, a promotional offer, or even a birthday card! If possible your letter should include a good "CALL TO ACTION" such as an offer with a deadline to place an order, apply, or request information etc.
Because you receive a steady flow of prospects each month, the prospects are easily manageable by even the smallest business, perhaps sending a dozen or so letters each day.
Once you have ordered you will be givin full access to Terry, our online virtual sales manager. Terry will provide you with tips and tricks and guide you through our simple step by step letter writing tool.
What response can I expect?
Birthday Mailings subscribers receive a range of different response rates from their leads, depending on the relevance of their service, and the quality of their letter. Take a look at the Testimonials page.
Who provides Birthday Mailings?
Birthday Mailings is provided by Selectabase Ltd., an independent provider of direct marketing solutions. Selectabase is an established company providing a range of high quality solutions including consumer lists, business lists and data cleansing. Selectabase is an active member of the Direct Marketing Association.
How can I order a subscription?
You can receive a free quote and order our set packages online using our secure credit card payment service.
Alternatively you can obtain counts and subscribe by calling our team of experienced customer service advisers during office hours on 01304 382211.
What payments methods are available?
You can purchase your subscription online or by telephone using a debit or credit card. Cheque payments are also accepted. Please make cheques payable to Selectabase Ltd.
How much does it cost?
The cost of your subscription will depend on the size of the geographic area you wish to include and the birthday age you wish to target. Click here for a free quote for your local area, or you can call us on 01304 382211.
Is there a minimum order?
We can provide you with an average of between 500 and 1,000,000 new prospects per month depending on your requirements. The cost of your Birthday Mailings subscription will be calculated based on the volume of data you wish to receive.
Who can I speak to about Birthday Mailings?
You can call our experienced customer service team during office hours on 01304 382211.

Birthday Mailings is provided by Selectabase Ltd, independent experts in direct marketing and providers of a wide range of business and consumer lists.



